Wednesday, August 24, 2005
Sears: Art Vendor?
The Wall Street Journal had a wonderful article yesterday about the glory days of the Sears catalog, when the company sold art - genuine works by Picasso, Rembrandt and other artists - by mail. Their spokesperson was none other than Vincent Price (yes, that Vincent Price), an enthusiastic art collector who started his career studying art history before he switched to acting. When approached by Sears, he thought selling art to the public through the catalog was a great idea and worked with their marketing department to develop the Vincent Price Collection of Fine Art. Sears started selling works of art in 1962; the program ran for nine years, and during that time Sears sold some 50,000 artworks. Read the entire story, it's fascinating.