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    Wednesday, October 30, 2002
    I Think They Should Ask San Francisco

    The town of Biggs, California, which has no dairy industry whatsoever, is considering changing its name to Got Milk? at the invitation of the California Milk Processors Board. This organization is trying to find a town willing to make this change to mark the tenth anniversary of their advertising campaign, which of course features that phrase. The town wouldn't get any monetary benefit from doing so:

    "First and foremost the benefit would be in the publicity and notoriety in changing the name to Got Milk? We are not cutting a check," [the Board's executive director] Manning said, although he added that the milk processing board would be open to helping Biggs establish a "Got Milk?" Museum or to do something for the town's children.

    The mayor of Biggs, Sharleta Callaway, must have been short on sleep the day she decided to take the Dairy Board up on their offer, or hung over, or something. Then again, she may want to emulate the town of Truth or Consequences, New Mexico, formerly known as Hot Springs, NM, which changed its name to match that of the old quiz show.



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